# Strategies & Tactics

DeFi, short for decentralized finance, has become immensely popular due to its new and unregulated system in the space of crypto investments. Because of the rising popularity of blockchain and DeFi, DeFi-as-a-Service has become a growing sector in the DeFi arena to maintain and grow a treasury of funds on behalf of the investors. Dividends will be earned by the Kingdom holders via daily rewards which will be seen in real time, and be paid in the native token of the platform, $ALORA.

### Pre-launch strategy

The initial planning for the development of the platform was to choose a network that was low in fees, but also a good user base for this reason Binance Smart Chain was chosen. Binance Smart Chain has the second-highest trading volume in DeFi after Ethereum. The Alora team has created several strategies like other projects in the DeFi arena, but we also have innovated new strategies and components. Our team has carefully researched strategies made by the competitors. We will release a medium giving an insight into our marketplace which will be a key component of Alora and its longevity. Marketing is continuously being done, creating a fast growing community.

### Post-launch strategy

Sustainability is the key defender in us being able to create a powerful and outstanding DeFi platform. Our buy/sell tax will help support our sustainability. We also plan to implement innovative strategies to generate revenue within the project. Alora Marketplace which is in development as we write, will funnel profits back into our project rewarding our Kingdom holders once launched opening doors not seen before in DeFi projects. Our Kingdoms will be transferable, opening the doors to a possible marketplace in the future allowing holders to sell their Kingdoms. Once Kingdoms reach their cap they will be converted into Kingdom NFTs which earn a income from the profits of the marketplace which our sent back into the protocol. This will be airdropped to investors in straight dollars so will be income from a real world-use utility. Our marketing team will continue what they have been doing and building our community even larger, make marketing focus of Alora Market.

### Alora Marketplace

[https://aloramarket.com/](https://aloramarket.com/)\
We have seen numerous times over and over, DeFi projects that are built just based around building a treasury to just pay out rewards which undoubtably will die at some point without real utility. Yes, you can add certain measures to slow the bleeding but it’s undeniable the death of the protocol will follow. We will integrate real life revenue with our profits which will funnel back to our investors. This isn’t something we are just saying for the future but is already in development which we plan to release BEFORE launch. Our marketplace will be a place where products/services can be purchased through your tokens and cryptos. Visit the link attached above and read our medium breaking down the marketplace:

{% embed url="https://medium.com/@AloraMoney/alora-money-join-the-kingdom-bcb79a4e7563" %}
